About

My name is Theron. I pronounce it like Th + Aaron.

I’ve been fortunate to have some unique experiences in my life, and I’d like to share some of them.

As the founder and CEO of a bootstrapped mobile app business for the past decade and a half, I’ve had to wear a lot of hats and learn about a wide range of things. I write about that too.

I’m fascinated by the experience of life. I’m almost melancholy at the thought that I’ll never know what it’s like to be anyone else. I think authentically sharing is as effective a way as any to combat the loneliness of being. I love exploring how our minds function and striving to live well with what we can learn about ourselves.

I’ve been writing for clarity a lot over the past few years and figured I’d start sharing some of that online.

I want to challenge myself to write things that help me learn and provide value to others.